Surveiller Les Liens Rompus À L’Aide De Scripts De Niveau MCC

Pour ceux qui ne le savaient pas, ils sont enfin là sous forme bêta. Les scripts AdWords sont désormais disponibles au niveau MCC. Alors, quoi de neuf avec les scripts de niveau MCC? Tous les détails se trouvent sur la page des développeurs Google, mais voici un résumé. Vous pouvez désormais lancer des sélecteurs sur les comptes en utilisant l’objet MccApp. Le filtrage par statistiques est le même que les autres sélecteurs, mais maintenant vous l’exécutez au niveau du compte. Lorsque vous travaillez sur chaque compte, une fois que vous avez défini le compte sur lequel vous souhaitez travailler à l’aide de MccApp.select (), tout fonctionne comme avant.

La nouvelle fonction dont vous voudrez probablement profiter est executeInParallel () qui vous permet d’exécuter le même code sur jusqu’à 50 comptes en même temps. Vous pouvez donc lancer un script de reporting pour l’exécuter sur tous vos comptes, puis collecter les résultats et envoyer un seul e-mail ou le stocker sur une seule feuille de calcul. De plus, les scripts peuvent maintenant fonctionner jusqu’à 60 minutes en utilisant cette méthode car vous obtenez 30 minutes de temps d’exécution pour exécuter le code sur chaque compte et 30 minutes pour collecter les résultats de la fonction de rappel.

Pour vous aider à démarrer avec le nouvel objet MccApp, j’ai pensé que je prendrais l’un de mes articles les plus populaires et le réécrirais pour qu’il fonctionne au niveau MCC. Trouver des URL cassées dans votre compte est un excellent exemple de la façon dont vous pouvez tirer parti de la nouvelle fonction executeInParallel () pour améliorer la surveillance de votre MCC.

Ce script fonctionne de manière très similaire au script précédent, mais a quelques fonctionnalités ajoutées. Ce script vérifiera tous vos URL de mots clés et d’annonces une fois par jour. Lorsque vous installez ce script, vous devez le programmer pour qu’il s’exécute toutes les heures au cas où un compte volumineux ne pourrait pas être traité dans le délai imparti, il peut reprendre là où il s’était arrêté et continuer le traitement. Il contrôle cela en interne à l’aide d’étiquettes.

De plus, les résultats de ce script sont stockés dans une nouvelle feuille de calcul pour chaque exécution. J’ai eu des problèmes avec le dernier où le script écrasait les valeurs dans la feuille de calcul avant d’avoir la chance de les regarder. Cela élimine ce problème. La feuille de calcul est accessible à partir d’un e-mail récapitulatif qui ressemble à ceci, chaque ligne contenant un lien vers l’onglet de la feuille de calcul avec les résultats de ce compte.

Il existe quelques autres fonctionnalités telles que la possibilité de vous avertir lorsque des erreurs se produisent, de signaler les redirections et de définir le nombre de codes de réponse que vous recherchez.

/******************************************
* Monitor Broken Links Using MCC Level Scripts
* Version 1.5
* Changelog v1.5
*   - Additional fixes from copy and paste errors
* Changelog v1.4
*   - Fixed INVALID_QUERY error
* Changelog v1.3
*   - Added previous version of report api to script until
*     I update my urls.
* Changelog v1.2
*   - Fixing INVALID_PREDICATE_ENUM_VALUE
* Changelog v1.1
*   - Stopped timeouts 
* Created By: Russ Savage
* FreeAdWordsScripts.com
******************************************/
var SCRIPT_NAME = 'Broken Url Checker';
var LOG_LEVEL = 'error'; //change this to debug if you want more logging
var NOTIFY = [''];
var SPREADSHEET_PREFIX = 'Broken Url Details'; // A timestamp is appended 
var NOTIFY_ON_ERROR = [''];
var STRIP_QUERY_STRING = true; //Drop everything after the ? in the url to speed things up
var REPORT_ON_REDIRECTS = true; //If you want to be able to track 301s and 302, turn this on
var VALID_RESPONSE_CODES = [200,301,302];
var URLS_CHECKED_FILE_NAME = 'UrlsAlreadyChecked-'+AdWordsApp.currentAccount().getCustomerId()+'.json';
var DONE_LABEL_PREFIX = 'All Urls Checked - ';
  
function main() {
  MccApp.accounts().withLimit(50).executeInParallel('checkUrls', 'reportResults'); 
}
    
function checkUrls() {
  try {
    debug('Processing account: '+AdWordsApp.currentAccount().getName());
      
    debug('Checking to see if we finished processing for today.');
    var dateStr = Utilities.formatDate(new Date(), AdWordsApp.currentAccount().getTimeZone(), 'yyyy-MM-dd');
    var finishedLabelName = DONE_LABEL_PREFIX+dateStr;
    var alreadyDone = AdWordsApp.labels().withCondition("Name = '"+finishedLabelName+"'").get().hasNext();
    if(alreadyDone) {
      info('All urls have been checked for today.');
      return '';
    }
    var labelIter = AdWordsApp.labels().withCondition("Name STARTS_WITH '"+DONE_LABEL_PREFIX+"'").get();
    while(labelIter.hasNext()) { labelIter.next().remove(); }
      
    debug('Checking for previous urls.');
    var urlsAlreadyChecked = readValidUrlsFromJSON();
    info('Found '+Object.keys(urlsAlreadyChecked).length+' urls already checked.');
      
    var toReportKeywords = [];
    var toReportAds = [];
    var didExitEarly = false;
    var keywordUrls = getKeywordUrls();
    for(var key in keywordUrls) {
      var kwRow = keywordUrls[key];
      var final_urls = kwRow.FinalUrls.split(';');
      for(var i in final_urls) {
        var url = cleanUrl(final_urls[i]);
        verifyUrl(kwRow,url,urlsAlreadyChecked,toReportKeywords);
        if(shouldExitEarly()) { didExitEarly = true; break; }
      }
    }
    if(!didExitEarly) {
      var adUrls = getAdUrls();
      for(var i in adUrls) {
        var adRow = adUrls[i];
        if(adRow.CreativeFinalUrls) {
          var final_urls = adRow.CreativeFinalUrls.split(';');
          for(var x in final_urls) {
            var url = cleanUrl(final_urls[x]);
            verifyUrl(adRow,url,urlsAlreadyChecked,toReportAds);
          }
        }
        if(shouldExitEarly()) { didExitEarly = true; break; }
      }
    }
    var returnData = {
      accountId : AdWordsApp.currentAccount().getCustomerId(),
      accountName : AdWordsApp.currentAccount().getName(),
      uniqueUrlsChecked : Object.keys(urlsAlreadyChecked).length,
      brokenKeywords : toReportKeywords,
      brokenAds : toReportAds,
      didExitEarly : didExitEarly
    };
    if(didExitEarly) {
      writeValidUrlsToJSON(urlsAlreadyChecked);
    } else {
      AdWordsApp.createLabel(finishedLabelName, 'Label created by '+SCRIPT_NAME, '#C0C0C0');
      writeValidUrlsToJSON({});
    }
    return JSON.stringify(returnData);
  } catch(e) {
    // This error handling helps notify you when things don't work out well.
    error(e);
    if(MailApp.getRemainingDailyQuota() >= NOTIFY_ON_ERROR.length) {
      var acctName = AdWordsApp.currentAccount().getName();
      var acctId = AdWordsApp.currentAccount().getCustomerId();
      for(var i in NOTIFY_ON_ERROR) {
        info('Sending mail to: '+NOTIFY_ON_ERROR[i]);
        MailApp.sendEmail(NOTIFY_ON_ERROR[i], 'ERROR: '+SCRIPT_NAME+' - '+acctName+' - ('+acctId+')', e);
      }
    } else {
      error('Out of email quota for the day. Sending a carrier pigeon.'); 
    }
    return '';
  }
    
  function shouldExitEarly() {
    return (AdWordsApp.getExecutionInfo().getRemainingTime() < 60);
  } 
  
  function verifyUrl(row,url,urlsAlreadyChecked,toReport) {
    if(!urlsAlreadyChecked[url]) {
      info('Checking url: ' + url);
      var urlCheckResults = checkUrl(url);
      if(!urlCheckResults.isValid) {
        row['cleanUrl'] = url;
        row['responseCode'] = urlCheckResults.responseCode;
        toReport.push(row);
      }
      urlsAlreadyChecked[url] = urlCheckResults;
    } else {
      if(!urlsAlreadyChecked[url].isValid) {
        row['cleanUrl'] = url;
        row['responseCode'] = urlsAlreadyChecked[url].responseCode;
        toReport.push(row);
      }
    }
  }
  
  function checkUrl(url) {
    var retVal = { responseCode : -1, isValid: false };
    var httpOptions = {
      muteHttpExceptions:true,
      followRedirects:(!REPORT_ON_REDIRECTS)
    };
    try {
      retVal.responseCode = UrlFetchApp.fetch(url, httpOptions).getResponseCode();
      retVal.isValid = isValidResponseCode(retVal.responseCode);
    } catch(e) {
      warn(e.message);
      //Something is wrong here, we should know about it.
      retVal.isValid = false;
    }
    return retVal;
  }
    
  function isValidResponseCode(resp) {
    return (VALID_RESPONSE_CODES.indexOf(resp) >= 0);
  }
    
  //Clean the url of query strings and valuetrack params  
  function cleanUrl(url) {
    if(STRIP_QUERY_STRING) {
      if(url.indexOf('?')>=0) {
        url = url.split('?')[0];
      }
    }
    if(url.indexOf('{') >= 0) {
      //Let's remove the value track parameters
      url = url.replace(/\{[^\}]*\}/g,'');
    }
    return url;
  }
    
  //Use the reporting API to pull this information because it is super fast.
  //The documentation for this is here: http://goo.gl/IfMb31
  function getKeywordUrls() {
    var OPTIONS = { includeZeroImpressions : true };
    var cols = ['CampaignId','CampaignName',
                'AdGroupId','AdGroupName',
                'Id','Criteria','KeywordMatchType',
                'IsNegative','FinalUrls','Impressions'];
    var report = 'KEYWORDS_PERFORMANCE_REPORT';
    var query = ['select',cols.join(','),'from',report,
                 'where CampaignStatus = ENABLED',
                 'and AdGroupStatus = ENABLED',
                 'and Status = ENABLED',
                 'during','LAST_7_DAYS'].join(' ');
    var results = {};
    var reportIter = AdWordsApp.report(query, OPTIONS).rows();
    while(reportIter.hasNext()) {
      var row = reportIter.next();
      if(row.IsNegative === 'true') { continue; }
      if(!row.FinalUrls) { continue; }
      if(row.KeywordMatchType === 'Exact') {
        row.Criteria = ['[',row.Criteria,']'].join('');
      } else if(row.Criteria === 'Phrase') {
        row.Criteria = ['"',row.Criteria,'"'].join('');
      }
      var rowKey = [row.CampaignId,row.AdGroupId,row.Id].join('-');
      results[rowKey] = row;
    }
    return results; 
  }
    
  //Use the reporting API to pull this information because it is super fast.
  //The documentation for this is here: http://goo.gl/8RHTBj
  function getAdUrls() {
    var OPTIONS = { includeZeroImpressions : true };
    var cols = ['CampaignId','CampaignName',
                'AdGroupId','AdGroupName',
                'AdType',
                'Id','Headline','Description1','Description2','DisplayUrl',
                'CreativeFinalUrls','Impressions'];
    var report = 'AD_PERFORMANCE_REPORT';
    var query = ['select',cols.join(','),'from',report,
                 'where CampaignStatus = ENABLED',
                 'and AdGroupStatus = ENABLED',
                 'and Status = ENABLED',
                 'during','TODAY'].join(' ');
    var results = {};
    var reportIter = AdWordsApp.report(query, OPTIONS).rows();
    while(reportIter.hasNext()) {
      var row = reportIter.next();
      if(!row.CreativeFinalUrls) { continue; }
      var rowKey = [row.CampaignId,row.AdGroupId,row.Id].join('-');
      results[rowKey] = row;
    }
    return results;
  }
    
  //This function quickly writes the url data to a file
  //that can be loaded again for the next run
  function writeValidUrlsToJSON(toWrite) {
    var file = getFile(URLS_CHECKED_FILE_NAME,false);
    file.setContent(JSON.stringify(toWrite));
  }
    
  //And this loads that stored file and converts it to an object
  function readValidUrlsFromJSON() {
    var file = getFile(URLS_CHECKED_FILE_NAME,false);
    var fileData = file.getBlob().getDataAsString();
    if(fileData) {
      return JSON.parse(fileData);
    } else {
      return {};
    }
  }
}
  
//This is the callback function that collects all the data from the scripts
//that were run in parallel on each account. More details can be found here:
// http://goo.gl/BvOPZo
function reportResults(responses) {
  var summaryEmailData = [];
  var dateTimeStr = Utilities.formatDate(new Date(), AdWordsApp.currentAccount().getTimeZone(), 'yyyy-MM-dd HH:m:s');
  var spreadsheetName = SPREADSHEET_PREFIX+' - '+dateTimeStr;
  for(var i in responses) {
    if(!responses[i].getReturnValue()) { continue; }
    var res = JSON.parse(responses[i].getReturnValue());
    var sheetUrl = writeResultsToSpreadsheet(res,spreadsheetName);
    summaryEmailData.push({accountId:res.accountId,
                           accountName:res.accountName,
                           didExitEarly:res.didExitEarly,
                           uniqueUrlsChecked:res.uniqueUrlsChecked,
                           numBrokenKeywords:res.brokenKeywords.length,
                           numBrokenAds:res.brokenAds.length,
                           sheetUrl: sheetUrl});
  }
  if(summaryEmailData.length > 0) {
    sendSummaryEmail(summaryEmailData);
  }
    
  function writeResultsToSpreadsheet(res,name) {
    var file = getFile(name,true);
    var spreadsheet;
    var maxRetries = 0;
    while(maxRetries < 3) {
      try {
        spreadsheet = SpreadsheetApp.openById(file.getId());
        break;
      } catch(e) {
        maxRetries++;
        Utilities.sleep(1000);
      }
    }
    if(!spreadsheet) { throw 'Could not open file: '+name; }
    if(spreadsheet.getSheetByName('Sheet1')) {
      spreadsheet.getSheetByName('Sheet1').setName(res.accountId);
    }
    var sheet = spreadsheet.getSheetByName(res.accountId);
    if(!sheet) {
      sheet = spreadsheet.insertSheet(res.accountId, spreadsheet.getSheets().length);
    }
    var toWrite = [['Type','Clean Url','Response Code','Campaign Name','AdGroup Name','Text','Full Url']];
    for(var i in res.brokenKeywords) {
      var row = res.brokenKeywords[i];
      toWrite.push(['Keyword',
                    row.cleanUrl,
                    row.responseCode,
                    row.CampaignName,
                    row.AdGroupName,
                    row.Criteria,
                    row.FinalUrls]); 
    }
    for(var i in res.brokenAds) {
      var row = res.brokenAds[i];
      toWrite.push([row.AdType,
                    row.cleanUrl,
                    row.responseCode,
                    row.CampaignName,
                    row.AdGroupName,
                    (row.Headline) ? [row.Headline,row.Description1,row.Description2,row.DisplayUrl].join('|') : '',
                    row.CreativeFinalUrls]);
    }
    var lastRow = sheet.getLastRow();
    var numRows = sheet.getMaxRows();
    if((numRows-lastRow) < toWrite.length) {
      sheet.insertRowsAfter(lastRow,toWrite.length-numRows+lastRow);
    }
    var range = sheet.getRange(lastRow+1,1,toWrite.length,toWrite[0].length);
    range.setValues(toWrite);
    if((sheet.getMaxColumns() - sheet.getLastColumn()) > 0) {
      sheet.deleteColumns(sheet.getLastColumn()+1, sheet.getMaxColumns() - sheet.getLastColumn());
    }
    file = DriveApp.getFileById(spreadsheet.getId());
    try {
      file.setSharing(DriveApp.Access.ANYONE_WITH_LINK, DriveApp.Permission.VIEW);
    } catch(e) {
      file.setSharing(DriveApp.Access.DOMAIN_WITH_LINK, DriveApp.Permission.VIEW);
    }
    //This gives you a link directly to the spreadsheet sheet.
    return (spreadsheet.getUrl() + '#gid=' + sheet.getSheetId());
  }
    
  //This function builds the summary email and sends it to the people in
  //the NOTIFY list
  //This function builds the summary email and sends it to the people in
  //the NOTIFY list
  function sendSummaryEmail(summaryEmailData) {
    var subject = SCRIPT_NAME+' Summary Results';
    var body = subject;
    var htmlBody = '<html><body>'+subject;
    htmlBody += '<br/ >Should strip query strings: '+STRIP_QUERY_STRING;
    htmlBody += '<br/ >Report on redirects: '+REPORT_ON_REDIRECTS;
    htmlBody += '<br/ >Valid response codes: '+VALID_RESPONSE_CODES;
    htmlBody += '<br/ ><br/ >';
    htmlBody += '<table border="1" width="95%" style="border-collapse:collapse;">';
    htmlBody += '<tr>';
    htmlBody += '<td align="left"><b>Acct Id</b></td>';
    htmlBody += '<td align="left"><b>Acct Name</b></td>';
    htmlBody += '<td align="left"><b>Exited Early</b></td>';
    htmlBody += '<td align="center"><b>Unique Urls Checked</b></td>';
    htmlBody += '<td align="center"><b># Broken Keyword Urls</b></td>';
    htmlBody += '<td align="center"><b># Broken Ad Urls</b></td>';
    htmlBody += '<td align="center"><b>Full Report</b></td>';
    htmlBody += '</tr>';
    for(var i in summaryEmailData) {
      var row = summaryEmailData[i];
      htmlBody += '<tr><td align="left">'+ row.accountId +
                 '</td><td align="left">' + row.accountName + 
                 '</td><td align="left">' + row.didExitEarly + 
                 '</td><td align="center">' + row.uniqueUrlsChecked + 
                 '</td><td align="center">' + row.numBrokenKeywords + 
                 '</td><td align="center">' + row.numBrokenAds + 
                 '</td><td align="left"><a href="'+row.sheetUrl+'">' + 'Show Details' + 
                 '</a></td></tr>';
    }
    htmlBody += '</table>';
    htmlBody += '<br/ >';
    htmlBody += Utilities.formatDate(new Date(),AdWordsApp.currentAccount().getTimeZone(),'MMMM dd, yyyy @ hh:mma z');
    htmlBody += '.  Completed. '+Object.keys(summaryEmailData).length+' Accounts checked.';
    htmlBody += '</body></html>';
    var options = { htmlBody : htmlBody };
    for(var i in NOTIFY) {
      MailApp.sendEmail(NOTIFY[i], subject, body, options);
    }
  }
}
  
//This function finds a given file on Google Drive
//If it does not exist, it creates a new file
//if isSpreadsheet is set, it will create a new spreadsheet
//otherwise, it creates a text file.
function getFile(fileName,isSpreadsheet) {
  var maxRetries = 0;
  var errors = [];
  while(maxRetries < 3) {
    try {
      var fileIter = DriveApp.getFilesByName(fileName);
      if(!fileIter.hasNext()) {
        info('Could not find file: '+fileName+' on Google Drive. Creating new file.');
        if(isSpreadsheet) {
          return SpreadsheetApp.create(fileName);
        } else {
          return DriveApp.createFile(fileName,'');
        }
      } else {
        return fileIter.next();
      }
    } catch(e) {
      errors.push(e);
      maxRetries++;
      Utilities.sleep(1000);
    }
  }
  if(maxRetries == 3) {
    throw errors.join('. ');
  }
}
  
//Some functions to help with logging
var LOG_LEVELS = { 'error':1, 'warn':2, 'info':3, 'debug':4 };
function error(msg) { if(LOG_LEVELS['error'] <= LOG_LEVELS[LOG_LEVEL]) { log('ERROR',msg); } }
function warn(msg)  { if(LOG_LEVELS['warn']  <= LOG_LEVELS[LOG_LEVEL]) { log('WARN' ,msg); } }
function info(msg)  { if(LOG_LEVELS['info']  <= LOG_LEVELS[LOG_LEVEL]) { log('INFO' ,msg); } }
function debug(msg) { if(LOG_LEVELS['debug'] <= LOG_LEVELS[LOG_LEVEL]) { log('DEBUG',msg); } }
function log(type,msg) { Logger.log(type + ' - ' + msg); }

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/******************************************

* Monitor Broken Links Using MCC Level Scripts

* Version 1.5

* Changelog v1.5

* - Additional fixes from copy and paste errors

* Changelog v1.4

* - Fixed INVALID_QUERY error

* Changelog v1.3

* - Added previous version of report api to script until

* I update my urls.

* Changelog v1.2

* - Fixing INVALID_PREDICATE_ENUM_VALUE

* Changelog v1.1

* - Stopped timeouts

* Created By: Russ Savage

* FreeAdWordsScripts.com

******************************************/

var SCRIPT_NAME = 'Broken Url Checker';

var LOG_LEVEL = 'error'; //change this to debug if you want more logging

var NOTIFY = [''];

var SPREADSHEET_PREFIX = 'Broken Url Details'; // A timestamp is appended

var NOTIFY_ON_ERROR = [''];

var STRIP_QUERY_STRING = true; //Drop everything after the ? in the url to speed things up

var REPORT_ON_REDIRECTS = true; //If you want to be able to track 301s and 302, turn this on

var VALID_RESPONSE_CODES = [200,301,302];

var URLS_CHECKED_FILE_NAME = 'UrlsAlreadyChecked-'+AdWordsApp.currentAccount().getCustomerId()+'.json';

var DONE_LABEL_PREFIX = 'All Urls Checked - ';

function main() {

MccApp.accounts().withLimit(50).executeInParallel('checkUrls', 'reportResults');

}

function checkUrls() {

try {

debug('Processing account: '+AdWordsApp.currentAccount().getName());

debug('Checking to see if we finished processing for today.');

var dateStr = Utilities.formatDate(new Date(), AdWordsApp.currentAccount().getTimeZone(), 'yyyy-MM-dd');

var finishedLabelName = DONE_LABEL_PREFIX+dateStr;

var alreadyDone = AdWordsApp.labels().withCondition("Name = '"+finishedLabelName+"'").get().hasNext();

if(alreadyDone) {

info('All urls have been checked for today.');

return '';

}

var labelIter = AdWordsApp.labels().withCondition("Name STARTS_WITH '"+DONE_LABEL_PREFIX+"'").get();

while(labelIter.hasNext()) { labelIter.next().remove(); }

debug('Checking for previous urls.');

var urlsAlreadyChecked = readValidUrlsFromJSON();

info('Found '+Object.keys(urlsAlreadyChecked).length+' urls already checked.');

var toReportKeywords = [];

var toReportAds = [];

var didExitEarly = false;

var keywordUrls = getKeywordUrls();

for(var key in keywordUrls) {

var kwRow = keywordUrls[key];

var final_urls = kwRow.FinalUrls.split(';');

for(var i in final_urls) {

var url = cleanUrl(final_urls[i]);

verifyUrl(kwRow,url,urlsAlreadyChecked,toReportKeywords);

if(shouldExitEarly()) { didExitEarly = true; break; }

}

if(!didExitEarly) {

var adUrls = getAdUrls();

for(var i in adUrls) {

var adRow = adUrls[i];

if(adRow.CreativeFinalUrls) {

var final_urls = adRow.CreativeFinalUrls.split(';');

for(var x in final_urls) {

var url = cleanUrl(final_urls[x]);

verifyUrl(adRow,url,urlsAlreadyChecked,toReportAds);

}

if(shouldExitEarly()) { didExitEarly = true; break; }

}

var returnData = {

accountId : AdWordsApp.currentAccount().getCustomerId(),

accountName : AdWordsApp.currentAccount().getName(),

uniqueUrlsChecked : Object.keys(urlsAlreadyChecked).length,

brokenKeywords : toReportKeywords,

brokenAds : toReportAds,

didExitEarly : didExitEarly

};

if(didExitEarly) {

writeValidUrlsToJSON(urlsAlreadyChecked);

} else {

AdWordsApp.createLabel(finishedLabelName, 'Label created by '+SCRIPT_NAME, '#C0C0C0');

writeValidUrlsToJSON({});

}

return JSON.stringify(returnData);

} catch(e) {

// This error handling helps notify you when things don't work out well.

error(e);

if(MailApp.getRemainingDailyQuota() >= NOTIFY_ON_ERROR.length) {

var acctName = AdWordsApp.currentAccount().getName();

var acctId = AdWordsApp.currentAccount().getCustomerId();

for(var i in NOTIFY_ON_ERROR) {

info('Sending mail to: '+NOTIFY_ON_ERROR[i]);

MailApp.sendEmail(NOTIFY_ON_ERROR[i], 'ERROR: '+SCRIPT_NAME+' - '+acctName+' - ('+acctId+')', e);

}

} else {

error('Out of email quota for the day. Sending a carrier pigeon.');

}

return '';

}

function shouldExitEarly() {

return (AdWordsApp.getExecutionInfo().getRemainingTime() < 60);

}

function verifyUrl(row,url,urlsAlreadyChecked,toReport) {

if(!urlsAlreadyChecked[url]) {

info('Checking url: ' + url);

var urlCheckResults = checkUrl(url);

if(!urlCheckResults.isValid) {

row['cleanUrl'] = url;

row['responseCode'] = urlCheckResults.responseCode;

toReport.push(row);

}

urlsAlreadyChecked[url] = urlCheckResults;

} else {

if(!urlsAlreadyChecked[url].isValid) {

row['cleanUrl'] = url;

row['responseCode'] = urlsAlreadyChecked[url].responseCode;

toReport.push(row);

}

function checkUrl(url) {

var retVal = { responseCode : -1, isValid: false };

var httpOptions = {

muteHttpExceptions:true,

followRedirects:(!REPORT_ON_REDIRECTS)

};

try {

retVal.responseCode = UrlFetchApp.fetch(url, httpOptions).getResponseCode();

retVal.isValid = isValidResponseCode(retVal.responseCode);

} catch(e) {

warn(e.message);

//Something is wrong here, we should know about it.

retVal.isValid = false;

}

return retVal;

}

function isValidResponseCode(resp) {

return (VALID_RESPONSE_CODES.indexOf(resp) >= 0);

}

//Clean the url of query strings and valuetrack params

function cleanUrl(url) {

if(STRIP_QUERY_STRING) {

if(url.indexOf('?')>=0) {

url = url.split('?')[0];

}

if(url.indexOf('{') >= 0) {

//Let's remove the value track parameters

url = url.replace(/\{[^\}]*\}/g,'');

}

return url;

}

//Use the reporting API to pull this information because it is super fast.

//The documentation for this is here: http://goo.gl/IfMb31

function getKeywordUrls() {

var OPTIONS = { includeZeroImpressions : true };

var cols = ['CampaignId','CampaignName',

'AdGroupId','AdGroupName',

'Id','Criteria','KeywordMatchType',

'IsNegative','FinalUrls','Impressions'];

var report = 'KEYWORDS_PERFORMANCE_REPORT';

var query = ['select',cols.join(','),'from',report,

'where CampaignStatus = ENABLED',

'and AdGroupStatus = ENABLED',

'and Status = ENABLED',

'during','LAST_7_DAYS'].join(' ');

var results = {};

var reportIter = AdWordsApp.report(query, OPTIONS).rows();

while(reportIter.hasNext()) {

var row = reportIter.next();

if(row.IsNegative === 'true') { continue; }

if(!row.FinalUrls) { continue; }

if(row.KeywordMatchType === 'Exact') {

row.Criteria = ['[',row.Criteria,']'].join('');

} else if(row.Criteria === 'Phrase') {

row.Criteria = ['"',row.Criteria,'"'].join('');

}

var rowKey = [row.CampaignId,row.AdGroupId,row.Id].join('-');

results[rowKey] = row;

}

return results;

}

//Use the reporting API to pull this information because it is super fast.

//The documentation for this is here: http://goo.gl/8RHTBj

function getAdUrls() {

var OPTIONS = { includeZeroImpressions : true };

var cols = ['CampaignId','CampaignName',

'AdGroupId','AdGroupName',

'AdType',

'Id','Headline','Description1','Description2','DisplayUrl',

'CreativeFinalUrls','Impressions'];

var report = 'AD_PERFORMANCE_REPORT';

var query = ['select',cols.join(','),'from',report,

'where CampaignStatus = ENABLED',

'and AdGroupStatus = ENABLED',

'and Status = ENABLED',

'during','TODAY'].join(' ');

var results = {};

var reportIter = AdWordsApp.report(query, OPTIONS).rows();

while(reportIter.hasNext()) {

var row = reportIter.next();

if(!row.CreativeFinalUrls) { continue; }

var rowKey = [row.CampaignId,row.AdGroupId,row.Id].join('-');

results[rowKey] = row;

}

return results;

}

//This function quickly writes the url data to a file

//that can be loaded again for the next run

function writeValidUrlsToJSON(toWrite) {

var file = getFile(URLS_CHECKED_FILE_NAME,false);

file.setContent(JSON.stringify(toWrite));

}

//And this loads that stored file and converts it to an object

function readValidUrlsFromJSON() {

var file = getFile(URLS_CHECKED_FILE_NAME,false);

var fileData = file.getBlob().getDataAsString();

if(fileData) {

return JSON.parse(fileData);

} else {

return {};

}

//This is the callback function that collects all the data from the scripts

//that were run in parallel on each account. More details can be found here:

// http://goo.gl/BvOPZo

function reportResults(responses) {

var summaryEmailData = [];

var dateTimeStr = Utilities.formatDate(new Date(), AdWordsApp.currentAccount().getTimeZone(), 'yyyy-MM-dd HH:m:s');

var spreadsheetName = SPREADSHEET_PREFIX+' - '+dateTimeStr;

for(var i in responses) {

if(!responses[i].getReturnValue()) { continue; }

var res = JSON.parse(responses[i].getReturnValue());

var sheetUrl = writeResultsToSpreadsheet(res,spreadsheetName);

summaryEmailData.push({accountId:res.accountId,

accountName:res.accountName,

didExitEarly:res.didExitEarly,

uniqueUrlsChecked:res.uniqueUrlsChecked,

numBrokenKeywords:res.brokenKeywords.length,

numBrokenAds:res.brokenAds.length,

sheetUrl: sheetUrl});

}

if(summaryEmailData.length > 0) {

sendSummaryEmail(summaryEmailData);

}

function writeResultsToSpreadsheet(res,name) {

var file = getFile(name,true);

var spreadsheet;

var maxRetries = 0;

while(maxRetries < 3) {

try {

spreadsheet = SpreadsheetApp.openById(file.getId());

break;

} catch(e) {

maxRetries++;

Utilities.sleep(1000);

}

if(!spreadsheet) { throw 'Could not open file: '+name; }

if(spreadsheet.getSheetByName('Sheet1')) {

spreadsheet.getSheetByName('Sheet1').setName(res.accountId);

}

var sheet = spreadsheet.getSheetByName(res.accountId);

if(!sheet) {

sheet = spreadsheet.insertSheet(res.accountId, spreadsheet.getSheets().length);

}

var toWrite = [['Type','Clean Url','Response Code','Campaign Name','AdGroup Name','Text','Full Url']];

for(var i in res.brokenKeywords) {

var row = res.brokenKeywords[i];

toWrite.push(['Keyword',

row.cleanUrl,

row.responseCode,

row.CampaignName,

row.AdGroupName,

row.Criteria,

row.FinalUrls]);

}

for(var i in res.brokenAds) {

var row = res.brokenAds[i];

toWrite.push([row.AdType,

row.cleanUrl,

row.responseCode,

row.CampaignName,

row.AdGroupName,

(row.Headline) ? [row.Headline,row.Description1,row.Description2,row.DisplayUrl].join('|') : '',

row.CreativeFinalUrls]);

}

var lastRow = sheet.getLastRow();

var numRows = sheet.getMaxRows();

if((numRows-lastRow) < toWrite.length) {

sheet.insertRowsAfter(lastRow,toWrite.length-numRows+lastRow);

}

var range = sheet.getRange(lastRow+1,1,toWrite.length,toWrite[0].length);

range.setValues(toWrite);

if((sheet.getMaxColumns() - sheet.getLastColumn()) > 0) {

sheet.deleteColumns(sheet.getLastColumn()+1, sheet.getMaxColumns() - sheet.getLastColumn());

}

file = DriveApp.getFileById(spreadsheet.getId());

try {

file.setSharing(DriveApp.Access.ANYONE_WITH_LINK, DriveApp.Permission.VIEW);

} catch(e) {

file.setSharing(DriveApp.Access.DOMAIN_WITH_LINK, DriveApp.Permission.VIEW);

}

//This gives you a link directly to the spreadsheet sheet.

return (spreadsheet.getUrl() + '#gid=' + sheet.getSheetId());

}

//This function builds the summary email and sends it to the people in

//the NOTIFY list

//This function builds the summary email and sends it to the people in

//the NOTIFY list

function sendSummaryEmail(summaryEmailData) {

var subject = SCRIPT_NAME+' Summary Results';

var body = subject;

var htmlBody = '<html><body>'+subject;

htmlBody += ' Should strip query strings: '+STRIP_QUERY_STRING;

htmlBody += ' Report on redirects: '+REPORT_ON_REDIRECTS;

htmlBody += ' Valid response codes: '+VALID_RESPONSE_CODES;

htmlBody += ' ';

htmlBody += '<table border="1" width="95%" style="border-collapse:collapse;">';

htmlBody += '<tr>';

htmlBody += '<td align="left">Acct Id</td>';

htmlBody += '<td align="left">Acct Name</td>';

htmlBody += '<td align="left">Exited Early</td>';

htmlBody += '<td align="center">Unique Urls Checked</td>';

htmlBody += '<td align="center"># Broken Keyword Urls</td>';

htmlBody += '<td align="center"># Broken Ad Urls</td>';

htmlBody += '<td align="center">Full Report</td>';

htmlBody += '</tr>';

for(var i in summaryEmailData) {

var row = summaryEmailData[i];

htmlBody += '<tr><td align="left">'+ row.accountId +

'</td><td align="left">' + row.accountName +

'</td><td align="left">' + row.didExitEarly +

'</td><td align="center">' + row.uniqueUrlsChecked +

'</td><td align="center">' + row.numBrokenKeywords +

'</td><td align="center">' + row.numBrokenAds +

'</td><td align="left"><a href="'+row.sheetUrl+'">' + 'Show Details' +

'</a></td></tr>';

}

htmlBody += '</table>';

htmlBody += ' ';

htmlBody += Utilities.formatDate(new Date(),AdWordsApp.currentAccount().getTimeZone(),'MMMM dd, yyyy @ hh:mma z');

htmlBody += '. Completed. '+Object.keys(summaryEmailData).length+' Accounts checked.';

htmlBody += '</body></html>';

var options = { htmlBody : htmlBody };

for(var i in NOTIFY) {

MailApp.sendEmail(NOTIFY[i], subject, body, options);

}

//This function finds a given file on Google Drive

//If it does not exist, it creates a new file

//if isSpreadsheet is set, it will create a new spreadsheet

//otherwise, it creates a text file.

function getFile(fileName,isSpreadsheet) {

var maxRetries = 0;

var errors = [];

while(maxRetries < 3) {

try {

var fileIter = DriveApp.getFilesByName(fileName);

if(!fileIter.hasNext()) {

info('Could not find file: '+fileName+' on Google Drive. Creating new file.');

if(isSpreadsheet) {

return SpreadsheetApp.create(fileName);

} else {

return DriveApp.createFile(fileName,'');

}

} else {

return fileIter.next();

}

} catch(e) {

errors.push(e);

maxRetries++;

Utilities.sleep(1000);

}

if(maxRetries == 3) {

throw errors.join('. ');

}

//Some functions to help with logging

var LOG_LEVELS = { 'error':1, 'warn':2, 'info':3, 'debug':4 };

function error(msg) { if(LOG_LEVELS['error'] <= LOG_LEVELS[LOG_LEVEL]) { log('ERROR',msg); } }

function warn(msg) { if(LOG_LEVELS['warn'] <= LOG_LEVELS[LOG_LEVEL]) { log('WARN' ,msg); } }

function info(msg) { if(LOG_LEVELS['info'] <= LOG_LEVELS[LOG_LEVEL]) { log('INFO' ,msg); } }

function debug(msg) { if(LOG_LEVELS['debug'] <= LOG_LEVELS[LOG_LEVEL]) { log('DEBUG',msg); } }

function log(type,msg) { Logger.log(type + ' - ' + msg); }

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